Il segreto dei Fenici
The Secret of the Phoenicians — Italian edition
The regenerative business model to grow, create value and increase profits.
Available from 2027
What if the newest way of doing business was born 3,000 years ago?
For centuries we have built companies by trying to extract value: from markets, from people, from resources, from places.
Today that model is showing its limits.
Companies have to grow, but they also have to build trust. They have to make profits, but also create value for communities. They have to be competitive, yet able to generate an impact that lasts.
The problem is that sustainability and profitability are still often treated as two separate goals.
The Secret of the Phoenicians starts from a different insight: you don't have to choose between doing good and doing business. You can build a model in which the two reinforce each other.
The regenerative business model
This book introduces a new way of looking at growth.
A model in which a company does not stop at reducing its negative impact, but learns to regenerate economic, social, environmental and cultural value — turning the commons and its relationships with communities into part of its competitive strength.
- Because a stronger community can create a stronger market.
- A more resilient territory can create better conditions for doing business.
- A deeper relationship with stakeholders can turn into trust, reputation, innovation and new opportunities.
And all of this can become business.
Why the Phoenicians?
Three thousand years ago, across the Mediterranean, the Phoenicians built one of the most extraordinary trading networks of the ancient world.
They had none of the financial, technological and logistical tools of modern companies. But they had something just as powerful: relationships, reputation, trust, and the ability to create value together with the communities they traded with.
Their secret was not simply selling. It was creating the conditions for trade to continue.
Three thousand years later, that insight is surprisingly relevant again.
This is not a book about sustainability
It is a book about business.
About how a company can grow while creating value at the same time for its customers, its stakeholders, its communities and its shareholders.
Through stories, real cases and a new strategic model, The Secret of the Phoenicians shows how to move:
- from extraction to regeneration
- from the short term to the medium and long term
- from responsibility to opportunity
- from sustainability as a cost to regeneration as a growth strategy
What you will find in the book
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A new business model
to understand how to integrate profit, people, territory and the commons into company strategy.
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A new way of reading the market
to see why customers and communities are not two separate audiences, but part of the same value ecosystem.
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Stories and real cases
of companies already experimenting with different forms of regenerative business.
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A method you can apply
to turn regeneration from a statement of intent into concrete business decisions.
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A different perspective on growth
because the real question is not only how much value a company can create today, but what value ecosystem it will be able to leave behind tomorrow.
That is the whole secret
The companies of the future will not simply be the ones that do less harm. They will be the ones able to create better conditions around them — and, precisely because of that, better conditions to grow.
The Secret of the Phoenicians tells the story of that shift: from a capitalism that consumes its own context to a business able to regenerate it.
To grow.To create value.To increase profits.
Available from 2027